Thought Leadership

With over twenty years of experience conducting searches in a single profession, Heyman Associates has developed a comprehensive and nuanced understanding of the entire communications profession.

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Over time, we have been able to pinpoint trends regarding the most desired skill sets for the PR professional and the evolving needs of the various communications disciplines.

We have cultivated some of our insights through years of practice, but we also have done a significant amount of in-depth research, both with individual leaders in the field and in association with the Plank Center for Leadership in Public Relations at the University of Alabama and the Institute for Public Relations.

We offer a selection of our findings in the following articles and presentations and through our corporate newsletter and video series, Positioning. We have selected articles covering a wide range of topics, with a particular focus on trends, skills, and communications practices – universally applicable and industry-specific.

Please use the links to the right to navigate to these sections.