Alternative Energy: What Not To Do On An Interview
DECEMBER 2008
At the crossroads of the economic crunch, the price of oil roller coaster and environmental concerns lies the growing field of alternative energy. More companies, established and new, are aggressively pursuing new ways to power our cars, homes and gadgets while reducing our dependence on finite natural resources.
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PR Leadership Study
SEPTEMER 2008
“A Study of Excellence in Public Relations Leadership” involved a national online survey of over 200 experienced PR professionals in various fields and company types and sizes, and a series of in-depth interviews of 20 diverse, young and highly successful emerging leaders in order to discover the qualities necessary for public relations leadership.
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Summer Travel And Airline Communications Challenges: When A Lateral Move Makes Sense
MAY 2008
“It’s going to be a rough summer,” says Minneapolis-based travel expert Terry Trippler in a recent Associated Press story on the upcoming travel months. Summer 2008 is shaping up to be a scorcher, and not just because of the weather. The hospitality and travel industries are facing an unprecedented collection of challenges and opportunities, this vacation season.
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Journalists Moving To PR; PR And The Political Machine; M&As And Internal PR; Thank-You Notes
MARCH 2008
Any of you who call reporters on a regular basis have seen the signs of increasing pressure on the media industry. Reporters are more pressed for time than ever as the impact of the up-to-the-minute blog fundamentally changes their deadlines and writing style. You may also end up talking to a different editor this week than you did last week, as beats shift and specialty areas are changed or merged. Or you may hear what one of our PR colleagues heard recently when pitching to an established reporter at USA Today – “I would normally love to cover that, but I’ve just taken a buyout package here and I’ll be leaving at the end of the month. No one is replacing me on that beat right now, sorry.”
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Housing Crisis/Relocation; Nonprofit Communications; Social Networking; Portfolios/Samples
DECEMBER 2007
It’s no secret that the housing market is facing unprecedented turbulence. According to National Association of Realtors statistics, new home sales are forecast to decline 14.2 percent and existing home sales are projected to fall 2.2 percent in 2008. As Heyman Associates works with clients to place executives, we’re seeing the direct impact this crisis is having on recruitment because of the challenges of relocating candidates in the tight market.
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