Positioning

Positioning is our corporate newsletter, which covers a wide variety of topics, with a particular focus on trends, skills, and communications practices – universally applicable and industry-specific.

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Communicating for Associations - Part 1
AUGUST 2015
Rebecca Spicer, Senior Vice President, Communications & Public Affairs at the National Beer Wholesalers Association, discusses issues of particular importance to communications professionals serving industry associations. This is the first in a two-part series.



Visual storytelling
MAY 2015
Josh King, Senior Vice President, Global Communications & Corporate Affairs at First Data, talks about the importance of the visual image in telling your organization’s story.


Maximizing YouTube
MARCH 2015
Brian Selander, Executive Vice President at Whistle Sports, discusses how to maximize the value of YouTube for your business.


Varied industry and global experience in communications
JANUARY 2015
Nehl Horton, Senior Vice President, Chief Communications & Government Relations Officer at Sysco, discusses the importance of gaining varied and international experience as you grow your communications career.


Heyman Associates is 25!
NOVEMBER 2014
Celebrating Heyman Associates' 25th anniversary and Thanksgiving.


Standards for PR research and measurement
OCTOBER 2014
Frank Ovaitt, President & CEO of the Institute for Public Relations, discusses the importance of public relations standards for research and measurement with the Annual Distinguished Lecture & Awards Dinner coming up on November 13, 2014.


The integration of communications and government relations
AUGUST 2014
Michael Schoenfeld, Vice President for Public Affairs and Government Relations at Duke University, discusses how communications and government relations have become increasingly integrated.


Maximizing earned media
MAY 2014
Jennifer Risi, Managing Director, Media Influence; Head of Media Relations, North America at Ogilvy Public Relations, explains how to maximize earned media to drive business in the age of content.


Defining the brand through employee engagement
MARCH 2014
Jeep Bryant, Executive Vice President for Marketing & Corporate Affairs at BNY Mellon, discusses how to create an employee-defined brand for the most effective employee ambassadorship of an organization.


Managing change
FEBRUARY 2014
Vin Petrini, Senior Vice President at Yale-New Haven Health Systems discusses how to develop innovative strategies to engage constituents and maintain relationships in the cluttered and continuously evolving communications industry.


Communicating in a crisis
NOVEMBER 2013
Jeep Bryant, Executive Vice President for Marketing & Corporate Affairs at BNY Mellon, discusses how the company handled crisis communications during Superstorm Sandy to continue to provide excellent customer service.


Intentional storytelling
OCTOBER 2013
Tucker Eskew, Partner at Vianovo, discusses how communications professionals can use the technique of intentional storytelling to connect with audiences.


Redefining PR with social media 
SEPTEMBER 2013
Amy Binder, Chief Executive Office of RF Binder, talks about the challenge and opportunity social media presents for PR professionals to engage directly with stakeholders.


Connective branding
JULY 2013
Michael Watras, President and CEO of Straightline, discusses how to connect the brand to various stakeholders in today's environment of constant information.


PR candidate top traits
JUNE 2013
Ron Culp, Principal at Culp & Co., sheds light on the four qualities necessary to stand out in the PR profession.


Top five questions to ask an executive search firm
JUNE 2013
As you consider your company's upcoming communications staffing needs, Heyman Associates has developed a list of five questions you should ask an executive search firm for the best possible hiring outcome and customer service. 

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The seat at the table
JUNE 2013
Jen Prosek, Managing Partner of Prosek Partners, talks about how communications can get a seat at the table and how it must deal with the challenge and opportunity that comes with it.


First 100 days on the job - part 2 (Details)
APRIL 2013
Mike Fernandez, Corporate Vice President at Cargill, provides details about how to learn the corporate culture at the start of a new position to be able to add value quickly.


First 100 days on the job - part 1 (Overview)
MARCH 2013
Mike Fernandez, Corporate Vice President at Cargill, discusses the strategic importance of gaining a corporate cultural perspective in a new role to ensure success.


Change as status quo
MARCH 2013
Gary Grates, Principal, Corporate and Strategy at W20 Group, discusses how communications must strategically deal with today's constant change in line with a company's business goals.


Earning reputation
FEBRUARY 2013
Tom Buckmaster, Vice President, Corporate Communications and President, Hometown Solutions at Honeywell International, talks about how a company should earn, rather than manage, reputation.


Relevant communications
JANUARY 2013
Kimberley Goode, Vice President at Northwestern Mutual, discusses how communications professionals can stay relevant.


Protecting the budget
JANUARY 2013
Bill Hughes, Chief Communications Officer at Pitney Bowes (formerly Chief Communications Officer at CA Technologies), discusses the responsibility of communications to protect the budget.


Your brand from the outside in
JANUARY 2013
Steve Cody, Managing Partner & Co-Founder of Peppercomm, discusses the importance of experiencing your brand from an outside perspective.


West Coast tech resurgence - update
DECEMBER 2012
Jessamyn Katz, Vice President at Heyman Associates, follows up on the West Coast trends within the technology sector.


 

West Coast tech resurgence
SEPTEMBER 2012
Jessamyn Katz, Vice President at Heyman Associates, discusses the recent West Coast tech resurgence and the talent pool in the area.


Who owns social media?
SEPTEMBER 2012
Bill Heyman, President & CEO of Heyman Associates, discusses with Bob Feldman, Partner and Co-founder of PulsePoint Group, the notion of who “owns” social media.


Skills for success in pharma
SEPTEMBER 2012
Lisa Ryan, Senior Vice President & Managing Director at Heyman Associates, discusses with Sally Benjamin Young, Vice President, Public Affairs at Lundbeck, how to be a successful communications professional in the pharmaceutical industry.


What experience is necessary in social media?
SEPTEMBER 2012
Bill Heyman, President & CEO of Heyman Associates, discusses with TR Straub, Director at Heyman Associates, what experience is necessary in social media.