Articles & Media

Heyman Associates has been featured in a variety of publications. We have compiled a selection of them below.

Presentations GO >

Positioning GO >

Journal of Public Relations Research: A Test of Excellent Leadership in Public Relations: Key Qualities, Valuable Sources, and Distinctive Leadership Perceptions
JANUARY 3, 2012
By Juan Meng, Bruce K. Berger, Karla K. Gower, and William C. Heyman
To better understand leadership in public relations and explore its value in successful communication management, this article captured the perceptions of mid- and senior-level public relations executives regarding the important qualities and dimensions of excellent leadership in the practice. According to study participants, strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership.
DOWNLOAD PDF >

PRWeek CareerGuide: “Strong position”
2011
By Chris Daniels
Optimism abounds in the PRjob market. That opportunity for employees, however, presents interesting recruitment and retention challenges for agencies and in-house departments alike.
DOWNLOAD PDF >

Polioptics: Episode 35, with guests Chris Lehane and Bill Heyman
NOVEMBER 19, 2011
By Josh King
Let's face it: most young people who graduate college with a great liberal arts education and make their way to Washington D.C., eventually working in the press or communications office of a congressman, senator, or even the President of the United States, are unlikely to be dubbed the Master of Disaster by Time Magazine or find their name on IMDB as the screenwriter of a big time movie starring Rob Lowe. For the rest of us, there’s Bill Heyman.
LISTEN HERE >

Platform Magazine: “Big Power Needs Big PR”
OCTOBER 26, 2011
By Emily Diab
Today’s CEOs are under strict watch by consumers, partners and government regulators. Careful scrutiny by an organization’s most important publics can mean pure success or instant failure. These CEOs are responsible for the positive relationship with each of these publics at all times. What’s in a leader?
READ MORE >

PRWeek CareerGuide: “On the rebound”
2010
By Chris Daniels
Whether it’s fresh-faced professionals or the most senior-level talent, hiring trends appear to be improving in many industry sectors.
DOWNLOAD PDF >

PRWeek: “I left my company on less than ideal terms. What should I say to a prospective employer?”
SEPTEMBER 1, 2008
By Maryanne Rainone 
If you've left an unpleasant job, whether you decided to leave or you were fired, remember to focus on your goals during a job interview and speak tactfully about your former situation. Highlight what you have to offer and never badmouth a previous employer.
READ MORE >

PRWeek: “Utilizing Leadership in PR is Essential”
AUGUST 25, 2008
By Bruce Berger and Bill Heyman
Leadership is crucial to the success, reputation, and future of nations, organizations, and professions. Hundreds of studies have explored leadership qualities and proposed theories to explain leadership. However, surprisingly little research has been devoted to leadership in PR.
READ MORE >