Articles & Media

Heyman Associates has been featured in a variety of publications. We have compiled a selection of them below.

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Lonely at the Top: Survey Reveals Wide Gaps Between PR Leaders and Their Employees
JULY 24, 2015
By Bruce Berger
Dr. Berger discusses the Plank Center Leadership Report Card for 2015 in the PRSA Strategist
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PR Leaders Are Highly Engaged: Plank Center Report Card, Part II
MAY 19, 2015
By Bruce Berger and William Heyman
This is the second in a two-part series regarding the state of leadership in PR.
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Study Identifies With How Senior Communicators Lead
MAY 17, 2015
There is a dramatic gap between the way PR industry leaders evaluate their own performance and the way their employees view that performance.
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Attention, confident PR execs: Your staffers think you are underperforming
MAY 6, 2015
By Diana Bradley
The gap between PR leaders' perceptions of their performance and their employees' views is "Grand Canyon-sized," a study finds.  
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Taylor Bennett Heyman now open in Asia and Australasia
MARCH 30, 2015
With the opening of our Melbourne office today, Taylor Bennett Heyman is now able to provide our joined up service across the whole of the Asia-Pacific Region. Taylor Bennett Heyman is the joint venture of Taylor Bennett in EMEA and Heyman Associates in North America. 
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Ragan's PR Daily: 10 things companies look for in PR hires
MARCH 17, 2015
By Kevin Allen
If you've sat across from a hiring manager to interview for a PR job recently, you probably know all too well how valuable it would be to know exactly what he or she was thinking. 
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CNN Money: What makes a recruiter reject your resume in seconds?
NOVEMBER 2, 2014
By Jeanne Sahadi
When it comes to job hunting, your resume can make or break your chances... very quickly. 
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Journal of Public Relations Research: A Test of Excellent Leadership in Public Relations: Key Qualities, Valuable Sources, and Distinctive Leadership Perceptions
JANUARY 3, 2012
By Juan Meng, Bruce K. Berger, Karla K. Gower, and William C. Heyman
To better understand leadership in public relations and explore its value in successful communication management, this article captured the perceptions of mid- and senior-level public relations executives regarding the important qualities and dimensions of excellent leadership in the practice. According to study participants, strategic decision-making capability, problem-solving ability, and communication knowledge and expertise are the three most important qualities of excellent leadership.
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